Meta Expands AR Ambitions with Oakley Smart Glasses Targeting Athletes
Meta Platforms (META) is doubling down on its augmented reality (AR) strategy with a new partnership targeting the sports sector. Following its Ray-Ban collaboration earlier this year, Meta will unveil Oakley-branded smart glasses on June 20, designed for athletes and outdoor enthusiasts. The wraparound Sphaera-inspired design emphasizes hands-free functionality, positioning it as a potential competitor to GoPro in action sports recording.
The glasses feature a center-mounted camera for point-of-view capture, voice commands, and Meta''s AI assistant—but notably lack a display. This MOVE signals Meta''s persistence in wearable tech despite its metaverse setbacks, leveraging Oakley''s credibility in performance eyewear to penetrate the $120 billion AR market.
